THE CONVERSION ENGINE COMPONENTS

Where Is Your Bottleneck?

  • ①

    The Lead Refinery

    Create a flow of high-quality leads, educate these newcomers about your methods, present your unique offerings, and sort the leads into NOW vs. FUTURE buyers.

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  • ②

    The Trust Reactor

    The destination or container for future buyers. Systematically build both short-term and long-term trust with these leads, and aim to maximize your conversions.

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  • ③

    The Converter

    Activate the audience in your Trust Reactor into an action, conversation, or sale through your marketing activities and strategies.

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  • ④

    The QA & Sorting Center

    Qualify your leads in conversations, identify 5-star and golden prospects. Sort golden prospects into your "big thing" or "small thing".

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  • ⑤

    Offer Engineering

    Engineer compelling offers and messaging, attract people and quickly integrate them into your world. Creating programs that are easy to deliver.

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THE CREATIVE MOFO MODEL COMPONENTS

The Simplest Way To Create Products That We Love To Make, And People Love To Buy

  • ①

    Art

    Your Communications and Identity (branding) must be driven by Artistic Expression.

    To stand out from the crowd, you must channel your unique human experiences, personality, and artistic expression to communicate your values, beliefs, and philosophy in a way that's real.

    THE FREQUENCY

    THE TAO

  • ②

    Business

    Your Offers and Business structure must be driven by Commercial Realities.

    Meaning your products, offers, and operation must address real world problems that people want to (and are willing to) pay to solve. Within those structures you must be capable and willing to serve.

    THE CLIENT STUDIO

    THE CONVERSION ENGINE